Performance branding incorporates brand thinking and applies creative brand rules within a measurable performance funnel to maximize revenue potential and increase LTV.

Performance branding incorporates performance, which is purely data-focused with branding, which is people-focused and represents a company’s values, reputation, and trustworthiness.

Companies want to implement performance branding for the following reasons: build brand equity on the back of your media dollars, increase retention numbers and overall LTV, and finally use performance & creative in unison to reach rapid growth

Performance marketing is hard. Branding is hard. Now imagine trying to find a strategy between both channels to drive success. It is a balance of storytelling and data to ensure your brand receives maximum profitability. Engage Cash Flow is a premier performance branding agency. The combination of our growth and creative experts will help put your company ahead of the competition.